10 Simple Marketing Tips to
Guarantee You More Response
by Maria Gracia
1. Include a headline:. Headlines are not just for ads.
Your reader's eye will be drawn to your headline. Make it Magnetic!
2. Use effective words: Some effective words to include are FREE, Easy, New, Now, Save,
Revolutionary, Today, You, Yes and Breakthrough.
3. Make your paragraphs short: Limit them to seven lines or less.
4. Use simple words: Make your copy familiar to your readers. Don't
use jargon or difficult words. Most people won't know or care what you're
talking about.
5. Focus on benefits: "Sell the sizzle, not the steak." Focus on the benefits of your
Magnetic Offer, not your service or company, but what they'll get.
6. Be honest: Be honest, straightforward, upfront and true.
Don't ever mislead your readers.
7. Use easy-to-read type: Use sufficient size type, easy-to-read
type. Don't use fancy font types.
8. Include a P.S.: Call attention to a major benefit in your P.S.
9. Use specifics: Make your Magnetic Offer specific. Use "10 tips to eliminate . . . ,"
rather than "some ways to eliminate . . ."
10. Don't waste money: Don't spend lots of money on expensive
stationery. Expensive paper won't get your prospects to respond. Your
Magnetic Offer is the key!
Reprinted with permission from Joe and Maria Gracia's FREE, Give to Get Marketing Newsletter.
You can subscribe to their newsletter and receive their
complimentary Marketing Idea-Kit by simply visiting their Web site:
http://www.givetogetmarketing.com
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