Magnetic Websites - Attract Customers Like a Magnet

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5 Things Your Website Must Do To Make You Money

by Krystal Folino
Krystal Klear Technologies, Inc.

Provide Free Tips, Articles and Information

In order to attract prospects and customers to your website, you must provide them with what they want: solutions to their problems. Free information on how to solve their problems is the best way to attract website traffic. Some of the time (depending on the individual business) those visitors will be hot prospects and many more will be lukewarm prospects. Your website must have free info in order to attract your lukewarm prospects to purchase your product or service and to convert first-time customers to loyal, repeat customers.

Attract Visitors

You can have the best site in the world, but if no one knows it's there your website is useless. Make sure your website is registered on search engines and printed on your business cards, letterhead and other print advertising. Affiliate programs are great for attracting visitors. Some businesses use banner ads, link exchanges, web rings and other methods for increasing precious website traffic.

Obtain E-mail Addresses From Visitors

It's difficult enough to attract visitors to your website, how can your make sure the visitors will come back again? Get their e-mail addresses so you can send these prospects and customers magnetic offers to return to your site.

Easy to Use

Navigation is critical to a successful website. Visitors should never have to click more than a few times to find what they want or you risk losing their attention and interest. Links to the main section of your site should be easily recognizable and always accessible. Tell visitors exactly what you want them to do. Don't assume visitors will inevitably know how to get the most from your website; tell them specifically how. Provide instructions throughout your site on how to use it and explain what you want your visitors to do in order to find what they are looking for.

Make an Offer

Your website must make an offer to first time visitors, prospects, and existing customers. First time visitors need to be offered something in exchange for giving you're their contact information and consenting to receive more offers from you. Once they become prospects, visitors need to be offered a good reason to buy from you like a special bonus, offer, or gift. Your customers should be offered a reason to continue to purchase your product or service. Discounts for volume purchases, ordering frequency, and preferred customers are good ways to generate repeat business. Referral and affiliate programs are an effective way to offer rewards for sending prospects your way.