The best use of a database on your website is to collect, store and manage lead information provided by visitors to your website.

You can use your website to attract prospects and leads and then collect their contact information so that you can follow up with them..

Information gathered from your website contact forms can, with the right scripts, be posted to a database located on the server hosting your server. Once you begin to collect lead information in a database on your website you can really supercharge your marketing with some of the following tips, ideas and examples:

• Sort and filter it to obtain more targeted information (i.e. which prospects responded to each of your promotions or inquired about a specific product or service)
• Track and manage the status of prospects (i.e. pending, active, inactive, sold)
• Send promotions and special offers to prospects meeting certain criteria.
• Send regular newsletters and promotions to your prospects. It takes at least 6 - 8 contacts to transform prospects into customers.
• Works with email to instantly notify you new lead information.
• Assign the lead information to someone for follow-up.
• Import into a contact manager like Goldmine or ACT.
• Download into Excel or Access on your local computer or network.

We can help you add a Magnetic Website as part of your overall marketing by using web and database technologies like Cold Fusion, ASP, MS Access and SQL Server to collect, manage and disseminate information on your website.

Magnetic Website solutions range from simple email collection and lead management to contact forms, e-commerce shopping systems or online information portals. We offer a wide range of products that plug into any website or we can create a custom website with a database.